Nantes University: presenting its range of courses at the heart of its digital strategy
For 50 years, Nantes University has been promoting education at the highest level. On its campuses, knowledge comes together. At the heart of its digital strategy, the presentation of its training catalog represents a major challenge. This is why the University decided to design an innovative tool for presenting its training courses, in collaboration with Kosmos consultants. Two other Schools, the Université Catholique de Lyon and the Institut Catholique de Paris, also participated in the design of this digital service.
Clarity in the range of courses on offer, a strategic challenge for the university
The general design of this new extension is the result of a joint reflection with several K-Sup User Schools, who formalized their problems and expressed their wishes for changes to the existing extension. The result of this co-design was then submitted to the entire K-Sup community for comment. As a pilot project, Nantes Université was the first School to experiment with the implementation of this new extension.
"We've been working together for over 15 years. When Kosmos asked us to co-design the new Training Offer extension, we immediately agreed. "
Marc PÉRON, Director of Communications, Nantes University
This new version responds to several strategic challenges facing universities: enhancing their brand image, making their training offer more legible, and converting leads into sales.. Key new features have been integrated into this new extension.
A new presentation of courses to simplify navigation for students
The Training Record has been completely redesigned make it easier for students and future students. Innovative ergonomics and intuitive navigation present all the information on a single page:
- A first zone is dedicated to key information about the training program differentiating features (employability rate, success rate, etc.), course structure (pace, number of students, etc.), specific partnerships with external structures (foreign institute, festival, etc.).
- A fixed menu enables Users to navigate quickly from one theme to another.
- Each section of the Record is summarized as follows. Buttons allow users to expand and deepen their knowledge of each course: presentation of the course, admission, program, further studies or intended occupation, registration...
"With the K-Sup training offer, we communicate more effectively with our various targets thanks to a clear and effective display of our catalog. "
Anne-Christelle SUIRE, Online Communications Manager, Nantes Université
A new Search enginebased on elastic search technology, enables search results to be filtered according to professional criteria: degree level, target profession, training location, discipline... It is also possible to weight search results to give priority to certain training courses, thanks to the new results prioritization plugin.
A digital tool for communication teams
A true communication and marketing tool, the extension natively integrates call-to-action buttons. "call-to-action buttons, which encourage students or future students to take action on the site: download brochures, contact the School or register online.
To take this a step further, K-Sup can be synchronized with the School's CRM. When a student enters information on the university's platform, it is recorded directly in the CRM, making thus administrative management of these requests..
Suggestions for further training courses can also be offered to guide students or future students in their Educational counselling.
Helping students build their training path
Progressive specialization is a key measure of the July 22, 2013 law. The aim of this measure is to Deliver each student a player in his or her training. As a result, universities have had to rethink the architecture of their courses to enable students to refine their options as their personal and professional plans progress.
In response to this major change, Kosmos now offers a new course construction function. Students and future students can simulate their choice of coursesemester by semester, to build his or her training program. This new feature is currently being tested at Nantes University.
A summary page allows students to access the complete training program, share the simulation or send it by e-mail. This page also serves as an entry point to the University, and can include a link to an online link to an online registration platformor a click-to-chat that can put you in touch with an Educational counsellor.
Several avenues of development have already been identified. Eventually, students will be able to build their career path "backwards", starting with their target profession and identifying the various possible paths to reach it. They will also be able to build an inter-training pathway, for example from Bac+1 to Master's level.
The challenge and opportunity of this Pieces of work is to provide each student with a genuine Educational counselling tool.
